Bisma Ahmed started her career at a very young age from the platform of Dubai Fashion Week. She is a fashion designer whose designs are all about making Pakistani women feel good about themselves-luxurious garments which come at an affordable price. Bisma shares some interesting facts about her work and designs.
Q. How did you get started in this field?
A. I have done a course in fashion designing during my stay in America. My early years played an integral role in my decision of becoming a fashion designer. I remember standing besides my mother’s cutting table to collect the wasted cut-outs from fabric, which I later used to make miniature garments for my Barbie dolls. With time, they became my inspiration and designing became a passion!
Q. What is the inspiration behind your designs?
I draw inspirations from both local and foreign cultures, classic eras in fashion and nature. For my latest collection “Chantilly Lace & a Pretty face”, I drew inspiration from the ‘Starlet Era’ in fashion history where Hollywood glamour girls like Joan Collins and Marilyn Monroe were seen as style icons.
Q. Any predictions as a designer about the latest fashions?
Spring/Summer of this year will see an interesting marriage of unexpected cool and warm tones! An example would be Pantone’s Coralrose, which is a bright orange, teamed with Beewax, a warm yellow. Traditional details will be mixed with modern aesthetics. The season will again be all about lengths and flare. The shirts will be long, and more flare wil be added to the bottoms. Harem pent styled churidars could also be a hit this season, especially with high slit shirts.
Sheer will be the order of the season. This could be in the form of sheer (see-thorough) sleeves, backs, upper bodices, lower part of the pant or churidar, or even an entire sheer shirt! Lace, crocket and macrame will either be used as a whole, or to accessorise a garment.
IFW was my first show in Pakistan and honestly speaking, it hasn’t been a very overwhelming one! Young designers of both genders are pretty mistreated, and it seems as if it’s almost a prerequisite to know influential people within the fraternity.
Q. Comment on Islamabad Fashion Week?
IFW was my first show in Pakistan and honestly speaking, it hasn’t been a very overwhelming one! Young designers of both genders are pretty mistreated, and it seems as if it’s almost a prerequisite to know influential people within the fraternity to smoothly pave your way in.
I was completely ignored from all major press releases that were sent out on behalf of the fashion week. My show sponsor Rose Petal was also ill-treated. Models were a bit of a concern for my team as well, as the entire lot of was aspiring models. As a result, they failed to do justice to the garments, walked nervously, and forgot to smile despite us telling them repeatedly to do so! Some of them were majorly oversized, which damaged some of my pieces!
Q. What are your designs all about?
My designs are all about giving fellow Pakistani women a feel of luxurious garments at compatible rates, with superior designs and high end fabrics, keeping the cuts and silhouettes very wearable.
Q. What are your future projects in pipeline?
A new season, a new collection! I’ve already started working on my upcoming collection’s theme. Besides that, B’ZMA and Rose Petal are planning a major collaboration in the near future, which will redefine creativity withing the local fashion scene. The future might also see me pursuing a Masters Degree in Fashion from a renowned university in London which has offered me a scholarship!